Two years ago, supermarket giant Woolworths Group bought failing business HealthyLife with a view to expanding its own health and wellness offerings.
Later this year, Woolworths plans to relaunch the brand as a digital platform, providing ‘health and wellness advice, experiences, services and products’.
These will include fitness and nutrition tracking services, vitamins, sports nutrition, and a specialised range of nutrition-based natural and organic products not currently offered by Woolworths.
“As a food and everyday needs retailer, we have an important role to play in supporting the health and wellbeing of our customers and have made significant progress in making health easier and more accessible for them,” said Woolworths Group CEO, Brad Banducci.
“Over the last year alone we’ve seen an 80 per cent increase in digital traffic on health-related searches across a range of categories on Woolworths Group digital platforms.
“To address this growing customer demand, we’re working hard to improve our product range in our store. Additionally, we’re establishing HealthyLife online to ensure we provide our customers with a convenient destination to meet their health and wellness needs.”
A selection of HealthyLife products will also be available via the new brand’s soon-to-be-launched ‘marketplace’ on the Woolworths website.
HealthyLife Managing Director Ananth Sarathy has held several key digital leadership roles with the company; most recently leading digital teams to deliver web and mobile eCommerce platforms as General Manager of Digital Experience at WooliesX.
Source: Woolworths Group to launch HealthyLife to meet its customers’ growing health and wellness needs I Woolworths Group