Discount supermarket chain ALDI Australia has again received top billing in the annual Canstar Supermarket Satisfaction Ratings. This is the ninth time in the past 11 years the discount supermarket chain has outranked its major competitors.
In a field that included Coles, Woolworths and IGA supermarkets, customers surveyed ranked ALDI most highly for overall customer satisfaction. ALDI was also the only supermarket chain of the four surveyed by Canstar Blue to score five stars in the majority of categories, including ‘overall satisfaction’; ‘value for money’; ‘freshness of fruit, vegetables and meat’; ‘quality of supermarket-owned branded products’; ‘deals/specials available’; and ‘store layout’.
It was outranked in only a few areas: Woolworths got five stars as opposed to ALDI’s four in the ‘variety of goods available’ category, while all three other chains beat ALDI in the area of customer service and, specifically, shoppers being able to find staff to assist them when needed.
ALDI Australia’s primary point of distinction is offering customers quality goods at low prices but the chain is also a sustainability pioneer: it was the only supermarket chain in Australia that has had a ‘BYO bags’ policy from its inception. ALDI, like its competitors Coles and Woolworths, is committed to improving its sustainability credentials, recently announcing its successful transition to 100 per cent renewable power for all its operations, with more eco-friendly initiatives in the pipeline.
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Lead image: ALDI Grand Opening in Marrickville 25-1-01. Credit: ALDI