Shock disruptions and shortages resulting from the COVID-19 pandemic have laser-focused attention on the food supply chain, with supermarket-shelf shortages, along with production and distribution dislocations, prompting the question: What does it take to get data – and fresh produce – flowing from paddock (or protected cropping facility) to plate?
An investor-inspiring recent ‘deep dive’ into this oft-overlooked terrain from Culterra Capital, an advisory firm focused on tech-driven innovation across the food supply chain, delves into the technology that will shape the food supply chain in 2021 and beyond.
‘For those also following the tech-driven food sector it is no surprise that, to-date, most investment and innovation fanfare have been focused on the food system end-points of AgTech and Food Tech,’ contend Culterra Capital partners Seana Day and Brita Rosenheim,
‘However after our recent odyssey into the Food Supply Chain Tech category, it is quite clear to us that there is a tremendous, untapped opportunity for vertical-specific technology companies … focused on serving the unique needs of the food supply chain.
Day and Rosenheim follow that pronouncement with a précis of Culterra Capital’s inaugural 2021 Food Supply Chain Tech Landscape infographic and predictions gleaned from it for the year ahead – along with some emerging themes and key innovation trends set to impact what the authors refer to as ‘the four supply chain pillars’: supply; production; logistics and distribution; and demand.
Source: Connecting Demand to Supply: 2021 Food Supply Chain Tech Outlook I Culterra Capital