Challenge The agrifood sector is a vital pillar of the Coffs Harbour economy, accounting for 16.7% of local employment and serving as the region’s leading export driver. While blueberries dominate production, the region also supports a diverse mix of crops and food products. However, the ecosystem faces challenges in scaling output, enhancing value-add processes, and adopting new technologies. There is a pressing need to better understand the current landscape and chart a path toward a more resilient, innovation-driven agrifood system.
Solution As part of Research Program 1, this project was initiated to analyse the structure, capacity, and growth potential of the Coffs Harbour agrifood ecosystem. The research focused on identifying opportunities for value-added production, the formation of food hubs, improved distribution, and the integration of technology. The outcome was an executive report delivered to the Coffs Harbour City Council, outlining the current state of the food sector and offering evidence-based projections and strategic recommendations for future development.
Impact The findings of the project provide a roadmap for strengthening the regional agrifood economy through innovation and collaboration. They offer actionable insights for local stakeholders and serve as a blueprint for similar regional ecosystems across Australia seeking to transition toward a value-add-centric model. The work supports informed decision-making and lays the groundwork for policy and investment that will help future-proof the region’s food production sector.
