Dr Ryan Payne

P1-035 NSW hort product consumer attributes

Ryan Payne is a Lecturer with the Queensland University of Technology in Brisbane, Australia.

P1-035 In Progress

How can the attributes consumers value be determined for NSW horticultural products

This project aims to track online personal food preferences and establish a hierarchy of drivers for purchasing produce, including affordability, access, and source. The goal is to provide invaluable insights into consumer behaviour for NSW farmers, enabling them to align their production and marketing strategies accordingly.

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