Increasing consumption of fresh produce is an important focus for food growers and retailers, but it has been challenging to achieve. Food is Medicine programs like produce prescription offer a potential new area of partnership between healthcare and food growers/retailers, where healthcare dollars can be spent directly on paying or subsiding healthy produce for individuals with diet-related conditions. Hence food industry is very interested to support this research.
Project ID:
P3-004
Status:
Active
Program:
P3 – Value-adding


