Increasing Profits and Brand Value by Improving Cold Chains webinar

23 Nov 2021, 12.30pm-1.30pm AWST

Often, cold chains are viewed as a cost of doing business but if implemented effectively, they can boost business profits and brand value. This free online learning event showcases real-life companies that achieved successful outcomes by implementing tech-enabled cold-chain practices.

The session will detail how the use of cold-chain tracking and tracing technologies helped these companies boost business efficiency, build brand awareness and ultimately, increase profit margins.

The aim is to deepen understanding of cold-chain practices within perishable goods businesses and provide useful, practical information to SMEs considering this journey for their businesses.

Webinar agenda (AWST)

3:30pm – Welcome
3:35pm – Meat & Livestock Australia case study
3:45pm – Cold-chain technology case study
3:55pm – Australian Organic Meats case study
4:05pm – The Avolution case study
4:15pm – Support & tools
4:20pm – Q&A session

Delivery partners

The event is delivered by the Australian Government Department of Industry, Science, Energy and Resources (AusIndustry) Entrepreneurs’ Programme, delivered in partnership with Australian Industry (AI) Group, and the Western Australian Government Department of Primary Industries & Regional Development (WA DPIRD).

Project partners include the Australian Food Cold Chain Council (AFCCC), Meat & Livestock Australia (MLA), Stop Food Waste Australia and Fight Food Waste CRC.

The Entrepreneurs’ Programme provides quality advice and support to businesses to help them innovate and grow.

Times and details

The seminar will be held online on Monday 23 November 2021.

AEDT: 3.30pm- 4.30pm + Q&A

AWST: 12.30pm- 1.30pm + Q&A

ACST: 3pm-4pm + Q&A

The hour-long info session will be followed by a 30-minute Q&A (total 90 minutes).

For more information on this event, contact Brett Henderson at


The seminar is free but pre-registration is essential.

To register, click here