‘Alternative Proteins: The Race for Market Share Is On.’

In this August 2019 report, McKinsey & Co. survey future opportunities and likely market share for the array of alternative proteins on the market and in development.

The report notes that consumer interest in ‘non-meat-based protein options’ is growing globally, and that food-industry players seeking to capitalise on the opportunities this trend presents need ‘to understand the evolving market dynamics and where to place their bets’.