Media coverageJanuary, 2022
The Australian government recently revealed that $68 million will be invested into a national agricultural traceability program which will help Australian farmers increase their export value. Agriculture traceability, to put in simple terms, is the journey of produce from paddock to plate. NewsCop talked to Dr Shoufeng Cao, an expert in blockchain agriculture traceability and research fellow at the Queensland University of Technology (QUT). Dr Cao participated in research for BeefLedger, a company using blockchain technology to trace Australian beef exports. Research found Chinese consumers were willing to pay more if they knew that their beef products were Australian.