Consumer drivers for fresh produce purchasingBy tracking online food personal preferences and drafting a hierarchy of drivers for purchasing produce (affordability, access, source), NSW farmers can gain invaluable insights into consumer behaviour, allowing them to align their production and marketing strategies accordingly. This approach goes beyond mere guesswork and assumptions, enabling farmers to make data-driven decisions and stay ahead of evolving consumer trends. Furthermore, this allows the application of previously established research to be micro-targeted.
