Smart Trade Hub: Scaling blockchain for cross-border food systemsSmart Trade Hubs Project 2 builds from Project 1 to develop a 'demand pull' business model enabled by the Proof of Concept (POC) technology platform. Leveraging the learnings of previous activities, the platform bridges producers and consumers, enhancing supply chain efficiency, trust, and responsiveness. It lowers barriers for independent exporters, unlocks new revenue models through data services and network participation, and provides a scalable foundation for future integrations across food, health, and accreditation sectors. Project 2 set the stage for a decentralised, user-driven ecosystem capable of evolving alongside technological and market developments.