Challenge The ANABP 01 variety of apples, marketed as Bravo™ in Australia and Soluna™ internationally, has strong market potential due to its distinct qualities. However, to remain competitive and expand into new markets, robust scientific evidence is needed to substantiate nutritional and health claims and guide product diversification.
Solution This project focuses on generating high-quality data on the nutritional composition and potential health benefits of ANABP 01 apples. Through targeted research and analysis, the study will support the development of value-added products while building a scientific foundation to back marketing claims. The evidence gathered will help position the variety more strategically in both domestic and global markets.
Impact The outcomes will empower Fruit West Co-operative to align branding and marketing strategies with scientifically validated claims, enhancing consumer trust and market appeal. Additionally, the findings will support innovation in value-added product development, further diversifying the commercial potential of the ANABP 01 apple variety.
