Food and Agribusiness – Understanding How to Sell with e-commerce into Asia

Tue 8, Wed 9 February 2022, 10am-noon AEDT

The ASEAN region is becoming a growth hub for premium foods and for the health and wellness industry, with ASEAN’s GDP expected to double over the coming decade. One of the region’s key challenges is to alleviate disease and illness. And this opens an array of opportunities for firms promoting products with proven health benefits.

According to the Department of Industry, Science, Energy and Resources (DISER), ASEAN’s e-commerce market has quadrupled in the past four years from US$5.5 billion of gross merchandise value (GMV) in 2015 to US$23 billion of GMV in 2018.

In 2017, Australia’s trade with ASEAN countries increased nine per cent year on year to $105 billion – a sum greater than Australia’s two-way trade with Japan and the United States.

This two-part online workshop is designed to help attendees capitalise on growing demand from South and South-East Asian consumers by using e-commerce channels effectively.

Open to Queensland-based businesses only, workshop consists of two two-hour sessions, scheduled for 8 and 9 February 2022. Participants must commit to attending both sessions.

The workshop is organised by the Federal Department of Industry, Science, Energy and Resources’ Entrepreneurs’ Programme.

Workshop agenda

The workshop will:

  • show attendees how to tap into the world’s largest e-commerce market and access Asia’s rapidly expanding middle-class consumer base;
  • impart ‘a detailed overview’ of e-commerce platforms and opportunities for SMEs in various Asian markets, notably the Association of South East Asian Nations (ASEAN) and India;
  • explain the supply-chain models that underpin an effective e-commerce strategy;
  • consider cultural differences as they affect marketing, social media and building a brand in the Asian context.


Presenters are:

Shiraz Engineer, Associate Director, Strategy and Capability at Asialink Business; and

Jack Lu, Senior eCommerce Advisor at Austrade.


Session 1 is scheduled for Tuesday 8 February 2022, 10am–12 noon, Queensland time (AEST)

Session 2 is scheduled for Wednesday 9 February 2022, 10am–12 noon AEST.

This free interactive event, hosted by the Department of Industry, Science, Energy and Resources Entrepreneurs’ Programme and Business SA, is open to all.

The Entrepreneurs’ Programme provides quality advice and support to businesses seeking to innovate and grow.

Further information and registration

For further information, contact Kelly Roberts on

To register for the event, click here.