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In the FMCG marketplace, product innovation is crucial to competitive advantage. But new product development requires more than expertise in food science and technology. External factors – business capability and supply-chain variables, raw materials, production, quality assurance, food safety, regulations, consumer needs, societal and environmental impacts – must all be considered. Taking a structured, sophisticated approach to product development, as outlined in this report, leads to better products and
importantly, de-risks investment.
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