According to this 2019 Barclays survey, alternative proteins could capture 10 per cent of the global meat market by 2030 – up from less than one per cent in 2017 – at a market value of US$85 billion.
Barclays’ report on the burgeoning alt-meat category looks at why this emerging sector is set to grow, surveys initial consumer perceptions of alternatives to conventional animal proteins, canvasses key players in the space and explores potential issues ar0und widespread adopti0n of meat alternatives.
The report looks at risks and opportunities in the sector, including consumer confidence and purchasing power and issues ar0und regulation.
It also investigates the key drivers of the rise in alt-meats, including changes in dietary preferences.