In this thought-provoking opinion piece, FoodManufacture UK’s Paul Gander makes the case for cutting out the middlemen in food supply chains, delivering direct from producer to end consumer.
Gander notes that some large-scale and boutique food and beverage producers are already using digital e-commerce platforms to connect directly with consumers. And the COVID-19 pandemic has shown millions of consumers worldwide the benefits of buying groceries online.
Now we have a multitude of affordable delivery systems and new packaging technology that protects delicate produce from being damaged in transit, we have to ask: why don’t more food producers sell their products this way?
Source: Why deliver to retailers rather than consumers? I Food Manufacture UK