In what could be dubbed ‘grocery-as-a-service’, several US-based start-ups are replacing grocery shopping with speedy, fee-free door-to-door delivery. These businesses promise to get food and other goods – from milk to baking ingredients, fresh fruit and veg to wine and cheese – customers within 15 minutes of receiving their orders. And they’re doing it with no delivery fee or minimum order.
There are questions around whether this model of grocery delivery is feasible for all but high-density urban areas. That said, these Uber-style grocery-delivery start-ups are attracting big investment dollars.
Which probably means there’s mileage in it.
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Source: Will Grocery Delivery Become the Next Utility? I The Spoon