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HelloFresh… the Netflix of food?

HelloFresh has a presence in 10 countries including the US, where it ranks high in the hotly contested ‘meal kit’ category and plans to expand its offerings to include Paleo and Keto meal options.

Here, Matt Fitzgerald, HelloFresh’s US Vice President of Marketing, tells Forbes Insights what drives the company’s high retention rates and impressive growth.

Source: Food For Thought: How HelloFresh Is On A Mission To Make Us Less ‘Hangry’ After Work | Forbes